In 2008, I started a small business renting living Christmas trees in pots as an alternative to cut or artificial trees. In 2012, we pitched the company on ABC’s Shark Tank, and were joined by billionaire investor Mark Cuban. Our business grew exponentially - bringing along with it the opportunity for conflict.
One of our challenges was in customer service.
The good and bad news was just how passionate folks were about their time-treasured holiday symbol of hope and joy. Before an acceptable tree was safely in their home, customers tended to get a little animated....Read More